A company website serves visitors, search engines and link-preview tools. Returning a page with meaningful headings, descriptions and links gives all three a clear starting point.
Separate content from decoration
The service description and contact route should be available even if an animation script fails. Use progressive enhancement: the document works first, then motion improves orientation and emphasis.
Give every page a purpose
A service page should explain the problem, scope, deliverables and next step. A case study should distinguish what was built from what was measured. Avoid filling pages with generic keywords that add no decision-making value.
Make sharing predictable
Set a descriptive title, summary, canonical URL and social image. Use real page URLs in the sitemap and return a genuine 404 for missing content. Draft articles should stay outside public feeds.
Measure after deployment
Test on a slower connection and an actual mobile device. Inspect the initial response, image sizes and layout shifts. Good technical foundations support discovery; they do not guarantee rankings.